Santos' new album, Formula Volume 1, is a clear attempt to move into the mainstream without losing core bachata fans. Santos claimed he carried the burden of the workload in Aventura his band members accused him of letting fame go to his head. A very public melodrama in Spanish-language media ensued. After 17 years together, Santos announced he was going to be working on a solo project. Aventura blew up.īut for every Supremes, there's a Diana Ross. They sounded different, and people went crazy for it. It didn't hurt that they had boy-next-door good looks. The group sang with a solid bachata bass and a good layer of R&B. I know the difference."Īventura was the perfect combination: romantic enough for the ladies, but with enough bravado for the guys. It was more like, 'Yo, what's up dog?' But in Spanish I know what's proper and what's ghetto. I would always talk with my friends in English and Spanglish, but it was more like slang.
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"Even though I live and I was born and raised in the States," he says, "when I'm doing music, it's easier for me and I know exactly how to express myself. Santos says he was raised bilingual, but his strength is in Spanish. Then he got together with his cousin Henry and a few friends, and started Aventura.Īlthough based in New York, Aventura sings mostly in Spanish. The younger Santos went out and bought all the albums by the Dominican legend, who popularized the use of electric guitars in the genre. I think it's like 60 percent - close to 60 percent - of our format, of our music." Eventually, it's a movement of music that just exploded. It was salsa, meringue and cumbia - but there was no bachata. "The concept of bachata did not exist then. What makes Santos an unlikely star is that as recently as the 1980s, bachata was shunned by many as a rural, working-class style of music, says Pedro Biaggi, one of the top DJs on Washington, D.C.'s El Zol 99.1 FM.
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His debut solo album, Formula Volume 1, aims to cross over into the English-language market and spread his brand of bachata to the masses.īachata is a melancholy Dominican music style heavy on guitars and full of dramatic lyrics about heartbreak, betrayal and sadness.
He may not be a household name among non-Hispanics yet, but Santos is determined to change that. and sold out Madison Square Garden in New York several times. His band Aventura has sold 4 million records in the U.S. The hottest artist on the Latin charts right now is Dominican-American Romeo Santos.
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After a dizzying series of social media manipulation - and a resulting act of wish fulfillment - you have to hand it to Santos: he is a master of drama.With his debut solo album, Formula Volume 1, Romeo Santos aims to cross over into the English-language market. A 13-song paean to traditional bachata, Santos ushers in veterans like Monchy & Alexandra and Antony “El Mayimbe” Santos to reinvigorate the Latin pop landscape, long dominated by reggaeton, with a celebration of Dominican heritage. While Aventura has not announced plans to tour or record any further material, Romeo Santos has plenty of new music to impart on the world with Utopia. Cue the entire Latinternet, ensconced in flames! “Are you gonna tell them?” murmurs co-vocalist Henry to his cousin Romeo - the camera pans out as Mikey and Lenny duel bass and guitar. It’s in the lab that he reconnects with his bandmates - who play the song unbothered from inside a glass menagerie, surrounded by leering doctors. “Make me a brain study/because this behavior’s not normal,” pleads Romeo, over sparkling bachata guitar riffs. In direct reference to the lyrics, Romeo plays the role of a man so profoundly in love with a woman, that it’s understood to defy the laws of science. However, the mood is promptly broken when a SWAT team appears, kidnapping Romeo and holding him captive in a government lab. The song is paired with a sci-fi video where Romeo lives an idyllic suburban life with a beautiful lady at his side. “I love you to infinity,” sings Romeo, evoking the timeless poetics that made him famous: “Solid as a meteorite/What I feel will never be understood/Perpetual, impeccable as light.” Released on Friday morning, “Inmortal” is the lead single off Romeo’s album, Utopia, and their first new recording as a band in 10 years. And though it seemed unlikely to manifest beyond a dastardly social media prank, the Family Santos - Aventura members Romeo, Henry, Mikey and Lenny Santos - would actually follow through on Romeo’s promise.
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